Look of the Week: Kim Kardashian steps into Balenciaga ambassadorship

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Kim Kardashian features in Balenciaga's new "Closet Campaign," with photos shot in her own closet too.

Introduction:

In a significant development, Kim Kardashian has stepped into a new role as a brand ambassador for Balenciaga, marking her third collaboration with the luxury fashion house. Within just 24 hours of the announcement by Balenciaga, Kardashian made her first appearance in the campaign, showcasing the return of the iconic Le City oversized leather bag, popularized in the 2000s by supermodel Kate Moss.

Kardashian's Style Evolution:

Over the past few years, Kardashian has been a muse for the brand's creative director, Demna Gvasalia, experimenting with bold fashion choices, from mobility-limiting yellow caution tape to ethereal all-black ensembles. However, for her official ambassadorial debut, Kardashian embraces a classic Kimenciaga silhouette – a seamless tube top-pantaleggings ensemble that seamlessly aligns with the aesthetic of her own shapewear empire.

The "Closet Campaign" Unveiled:

Captured by Inez and Vinoodh, the "Closet Campaign" features a star-studded lineup, including actor and socialite Nicola Peltz sporting a Regina George-worthy pink tracksuit and model Paloma Elsesser showcasing the new Le City silhouettes and other signature Balenciaga bags in luxurious closets. Kardashian herself is photographed in her extensive handbag closet, boasting a collection of nearly 130 Balenciaga bags.

Soft Launch with Buzz:

The "Closet Campaign" is more of a soft launch than a grand unveiling for the new partnership, but it is generating considerable buzz. Following various appearances for the brand, including a runway walk in the 51st Haute Couture show in 2022, Kardashian took a step back from Balenciaga later that year due to controversies surrounding a holiday campaign.

Controversial Past:

Balenciaga's "Toy Stories" campaign, featuring children with Balenciaga gifts, faced criticism for alleged child sexualization. A separate campaign went viral for featuring documents from a United States Supreme Court case related to child pornography laws. In response, Balenciaga pulled the campaign, issued an apology for the teddy bear bags, and dropped a lawsuit against the production company involved.

Kardashian's Reaction:

Days later, Kim Kardashian expressed her concerns on social media, calling the images "disturbing" and stating that she was "re-evaluating" her relationship with the fashion house. The journey continues for Kim Kardashian and Balenciaga, leaving the fashion world eagerly anticipating what the future holds for this dynamic collaboration.